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This article is about the comics created in Japan. For other uses, see Manga (disambiguation).
| | Anime and Manga Portal |
The kanji for "manga" from Seasonal Passersby (Shiki no Yukikai), 1798, by Santō Kyōden and Kitao Shigemasa.
Manga (漫画?) listen is the Japanese word for comics (sometimes called komikku コミック) and print cartoons.Lent, John A. 2001. "Introduction." In John A. Lent, editor. Illustrating Asia: Comics, Humor Magazines, and Picture Books. Honolulu, HI: University of Hawai\'i Press. pp. 3-4. ISBN 0-8248-2471-7.Gravett, Paul. 2004. Manga: Sixty Years of Japanese Comics. NY: Harper Design. ISBN 1-85669-391-0. p. 8.Go Tchiei. 1998. "Characteristics of Japanese Manga". Accessed 2007-09-18. In their modern form, manga date from shortly after World War IIKinsella, Sharon 2000. Adult Manga: Culture and Power in Contemporary Japanese Society. Honolulu: University of Hawai\'i Press. ISBN 978-0824823184. but have a long, complex history in earlier Japanese art.Kern, Adam. 2006. Manga from the Floating World: Comicbook Culture and the Kibyōshi of Edo Japan Cambridge: Harvard University Press. ISBN 978-0674022669.Ito, Kinko. 2005. "A history of manga in the context of Japanese culture and society". The Journal of Popular Culture, 38 (3): 456-475. Accessed 2007-09-14.Schodt, Frederik L. 1986. Manga! Manga! The World of Japanese Comics. Tokyo: Kodansha. ISBN 978-0870117527.
In Japan, manga are widely read by people of all ages, so that a broad range of subjects and topics occur in manga, including action-adventure, romance, sports and games, historical drama, comedy, science fiction and fantasy, mystery, horror, sexuality, and business and commerce, among others. Since the 1950s, manga have steadily become a major part of the Japanese publishing industry,Schodt, Frederik L. 1996. Dreamland Japan: Writings on Modern Manga. Berkeley, CA: Stone Bridge Press. ISBN 978-1880656235. representing a 481 billion yen market in Japan in 2006"Japanese Manga Market Drops Below 500 Billion Yen". (2007-03-10) Accessed 2007-09-14. (approximately $4.4 billion dollars).500 billion yen in dollars. Google (2007-09-14). Retrieved on 2007-09-14. Manga have also become increasingly popular worldwide.Wong, Wendy Siuyi. 2006. "Globalizing manga: From Japan to Hong Kong and beyond." Mechademia: An Academic Forum for Anime, Manga, and the Fan Arts, 1:23-45.Patten, Fred. 2004. Watching Anime, Reading Manga: 25 Years of Essays and Reviews. Berkeley, CA: Stone Bridge Press. ISBN 978-1880656921. In 2006, the United States manga market was $175–200 million.Cha, Kai-Ming. April 3, 2004. "Viz Media and Manga in the U.S." Publishers Weekly. Accessed 2007-9-14. Manga are typically printed in black-and-white,Katzenstein, Peter. J. & Takashi Shiraishi 1997. Network Power: Japan in Asia. Ithaca, NY: Cornell University Press. ISBN 978-0801483738. although some full-color manga exist (e.g. Colorful manga, not the anime series).Kishi, Torajiro. 1998. Colorful. Tokyo: Shueisha. ISBN 4-08-782556-6. In Japan, manga are usually serialized in telephone book-size manga magazines, often containing many stories each presented in a single episode to be continued in the next issue. If the series is successful, collected chapters may be republished in paperback books called tankōbon. A manga artist (mangaka in Japanese) typically works with a few assistants in a small studio and is associated with a creative editor from a commercial publishing company. If a manga series is popular enough, it may be animated after or even during its run,Kittelson, Mary Lynn. 1998. The Soul of Popular Culture: Looking at Contemporary Heroes, Myths, and Monsters. Chicago: Open Court. ISBN 978-0812693638. although sometimes manga are drawn centering on previously existing live-action or animated filmsJohnston-O\'Neill, Tom. August 3, 2007. "Finding the International in Comic Con International." The San Diego Participant Observer. parobs.org Accessed 2007-9-15. (e.g. Star Wars).Hisao Tamaki (w,p,i). "George Lucas" Star Wars: A New Hope Manga #1 (1998-07-15) Dark Horse Comics
Manga as a term outside of Japan refers specifically to comics originally published in Japan.Definition of manga from Merriam-Webster Online at http://m-w.com/dictionary/manga. Accessed 2007-12-07. However, manga and manga-influenced comics, among original works, exist in other parts of the world, particularly in South Korea ("manhwa")Webb, Martin. May 28, 2006. "Manga by any other name is..." Japan Times Accessed 2008-01-25.Lexicon: Manhwa: 만화. Anime News Network. Retrieved on 2007-09-14. and in the People\'s Republic of China, including Hong Kong ("manhua").Wong, Wendy Siuyi. 2002. Hong Kong Comics: A History of Manhua. NY: Princeton Architectural Press. ISBN 978-1568982694 In France, "la nouvelle manga" is a form of bande dessinée drawn in styles influenced by Japanese manga.Vollmar, Rob. 2007. "Frederic Boilet and the Nouvelle Manga revolution." World Literature Today, Accessed 2007-09-14. In the U.S., manga-like comics are called Amerimanga, world manga, or original English-language manga (OEL manga).World Manga. Anime News Network. Retrieved on 2007-09-14.
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Manga, literally translated, means "whimsical pictures". The word first came into common usage in the late 18th century with the publication of such works as Santō Kyōden\'s picturebook "Shiji no yukikai" (1798), and in the early 19th century with such works as Aikawa Minwa\'s "Manga hyakujo" (1814) and the celebrated Hokusai manga containing assorted drawings from the sketchbook of the famous ukiyo-e artist Hokusai.Bouquillard, Jocelyn; Christophe Marquet (2007-06-01). Hokusai: First Manga Master. New York: Abrams. ISBN 0-8109-9341-4. The first user of the word "manga" as its modern usage is Rakuten Kitazawa.Shimizu), Isao (6 1985). 日本」漫画の事典 : 全国のマンガファンに贈る (Nihon Manga no Jiten) (in (Japanese)). Sun lexica, p53-54, p102-103. ISBN 4-385-15586-0.
The first view emphasizes events occurring during and after the U.S. Occupation of Japan (1945–1952), and stresses that manga was strongly shaped by U.S. cultural influences, including U.S. comics brought to Japan by the GIs and by images and themes from U.S. television, film, and cartoons (especially Disney). Alternately, other writers such as Frederik L. Schodt, Kinko Ito,Ito, Kinko. 2004. "Growing up Japanese reading manga." International Journal of Comic Art, 6:392-401. and Adam L. KernKern, Adam. 2006. Manga from the Floating World: Comicbook Culture and the Kibyōshi of Edo Japan. Cambridge: Harvard University Press. ISBN 0674022661.Kern, Adam. 2007. "Symposium: Kibyoshi: The World\'s First Comicbook?" International Journal of Comic Art, 9:1-486. stress continuity of Japanese cultural and aesthetic traditions as central to the history of manga.
In the modern manga originates in the Occupation (1945–1952) and post-Occupation years (1952–early 1960s), when a previously militaristic and ultranationalist Japan was rebuilding its political and economic infrastructure.This section draws primarily on the work of Frederik Schodt (1986, 1996, 2007) and of Paul Gravett (2004). Time-lines for manga history are available in Mechademia, Gravett, and in articles by Go Tchiei 1998. There was an explosion of artistic creativity in this period from manga artists such as Osamu Tezuka (Astro Boy) and Machiko Hasegawa (Sazae-san)
Astro Boy quickly became (and remains) immensely popular in Japan and elsewhere,The Japanese constitution is in the Kodansha encyclopedia "Japan: Profile of a Nation, Revised Edition" (1999, Tokyo: Kodansha) on pp. 692-715. Article 9: page 695; article 21: page 697. ISBN 4-7700-2384-7.Schodt, Frederik L. (2007), The Astro Boy Essays: Osamu Tezuka, Mighty Atom, and the Manga/Anime Revolution, Berkeley, CA: Stone Bridge Press, ISBN 978-1933330549 and Sazae-san is still running today. Tezuka and Hasegawa were both stylistic innovators. In Tezuka\'s "cinematographic" technique (right), the panels are like a motion picture that reveals details of action bordering on slow motion as well as rapid zooms from distance to close-up shots. This kind of visual dynamism was widely adopted by later manga artists. Hasegawa\'s focus on daily life and on women\'s experience also came to characterize later shōjo manga.Lee, William (2000). "From Sazae-san to Crayon Shin-Chan." In: Timothy J. Craig (editor) Japan Pop!: Inside the World of Japanese Popular Culture. Armonk, NY: M.E. Sharpe. ISBN 978-0765605610. Sanchez, Frank (1997-2003). "Hist 102: History of Manga." AnimeInfo. Accessed on 2007-09-11. Between 1950 and 1969, increasingly large audiences for manga emerged in Japan with the solidification of its two main marketing genres, shōnen manga aimed at boys and shōjo manga aimed at girls.Toku, Masami, editor. 2005. "Shojo Manga: Girl Power!" Chico, CA: Flume Press/California State University Press. ISBN 1-886226-10-5. Accessed 2007-09-22.
In 1969, a group of female manga artists later called the Year 24 Group (also known as Magnificent 24s) made their shōjo manga debut (year 24 comes from the Japanese name for 1949, when many of these artists were born).Gravett, 2004, op. cit., pp.78-80.Lent, 2001, op. cit., pp. 9-10. The group included Hagio Moto, Riyoko Ikeda, Yumiko Oshima, Keiko Takemiya, and Ryoko Yamagishi and they marked the first major entry of women artists into manga. Thereafter, shōjo manga would be drawn primarily by women artists for an audience of girls and young women.Thorn, Matt (2001), "Shôjo Manga—Something for the Girls", The Japan Quarterly 48 (3), <http://matt-thorn.com/shoujo_manga/japan_quarterly/index.html>. Retrieved on 22 September 2007 In the following decades (1975-present), shōjo manga continued to develop stylistically while simultaneously evolving different but overlapping subgenres.Ōgi, Fusami 2004. "Female subjectivity and shōjo (girls) manga (Japanese comics): shōjo in Ladies\' Comics and Young Ladies\' Comics." Journal of Popular Culture, 36(4):780-803. Major subgenres include romance, superheroines, and "Ladies Comics" (in Japanese, redisu レディース, redikomi レディコミ, and josei 女性).
In modern shōjo manga romance, love is a major theme set into emotionally intense narratives of self-realization.Drazen, Patrick 2003. Anime Explosion!: the What? Why? & Wow! of Japanese Animation. Berkeley, CA: Stone Bridge. With the superheroines, shōjo manga saw releases such as Naoko Takeuchi\'s Sailor Moon (Bishōjo Senshi Sērā Mūn: "Pretty Girl Soldier Sailor Moon"), which became internationally popular in both manga and anime formats.Allison, Anne 2000. "Sailor Moon: Japanese superheroes for global girls." In: Timothy J. Craig (editor) Japan Pop! Inside the World of Japanese Popular Culture. Armonk, NY: M.E. Sharpe. pp. 259-278. ISBN 978-0765605610.Schodt, 1996, op. cit., p 92. The superheroine subgenre also extensively developed the notion of teams (sentai) of girls working together.Poitras, Gilles 2001. Anime Essentials: Everything a Fan Needs to Know. Berkeley, CA: Stone Bridge. ISBN 1880656531.[clarify]
Manga for male readers can be characterized by the age of its intended audience: boys up to 18 years old (shōnen manga) and young men 18- to 30-years old (seinen manga),Thompson, 2007, op. cit., pp. xxiii-xxiv. See also the opening sections of Un poil de culture - Une introduction à l\'animation japonaise. 11/07/2007. Accessed 2007-12-25. as well as by content, including action-adventure often involving male heroes, slapstick humor, themes of honor, and sometimes explicit sexuality.Brenner, Robin E. 2007. Understanding Manga and Anime. Westport, CT: Libraries Unlimited/Greenwood. pp. 31-34. The Japanese use different kanji for two closely allied meanings of "seinen"—青年 for "youth, young man" and 成年 for "adult, majority"—the second referring to sexually overt manga aimed at grown men and also called seijin ("adult," 成人) manga.Schodt, 1996, op. cit., p. 95. The French Wikipedia manga article uses the terms seinen and seijin to denote manga for adult men. Accessed 2007-12-28.Perper, Timothy and Martha Cornog 2002. "Eroticism for the masses: Japanese manga comics and their assimilation into the U.S." Sexuality & Culture, volume 6, number 1, pages 3-126 (special issue). Shōnen, seinen, and seijin manga share many features in common.
Boys and young men were among the earliest readers of manga after World War II.Schodt, 1986, op. cit., chapter 3, pp. 68-87. From the 1950s on, shōnen manga focused on topics thought to interest the archetypal boy, including subjects like robots and space travel, and heroic action-adventure.Schodt, 1986, op. cit., chapter 3; Gravett, 2004, op. cit., chapter. 5, pp. 52-73. Popular themes include science fiction, technology, sports, and supernatural settings. Manga with solitary costumed superheroes like Superman, Batman, and Spider-Man generally did not become as popular.
The role of girls and women in manga for male readers has evolved considerably over time to include those featuring single pretty girls (bishōjo)For multiple meanings of bishōjo, see Perper & Cornog, 2002, op. cit., pp. 60-63. such as Belldandy from Oh My Goddess!,Oh My Goddess!: Anime News Network. Accessed 2007-12-28. stories where the hero is surrounded by such girls and women, as in Negima and Hanaukyo Maid Team,Negima, by Ken Akamatsu. Del Rey/Random House, Vols. 1-15, 2004-2007; Hanaukyo Maid Team, by Morishige. Studio Ironcat, Vols. 1-3, 2003-2004. Accessed 2007-12-28. or groups of heavily armed female warriors (sentō bishōjo)For the sentō bishōjo, translated as "battling beauty," see Kotani, Mari. 2006. "Metamorphosis of the Japanese girl: The girl, the hyper-girl, and the battling beauty." Mechademia: An Academic Forum for Anime, Manga and the Fan Arts, 1:162-170. See also William O. Gardner. 2003. Attack of the Phallic Girls: Review of Saitô Tamaki. Sentō bishōjo no seishin bunseki (Fighting Beauties: A Psychoanalysis). Tokyo: Ôta Shuppan, 2000.. Accessed 2007-12-28.
With the relaxation of censorship in Japan after the early 1990s, a wide variety of explicitly drawn sexual themes appeared in manga intended for male readers that correspondingly occur in English translations. These depictions range from mild partial nudity through implied and explicit sexual intercourse through bondage and sadomasochism (SM), zoophilia (bestiality), incest, and rape. Perper, Timothy and Martha Cornog 2003 "Sex, love, and women in Japanese comics." In Robert T. Francoeur and Raymond Noonan, editors. The Comprehensive International Encyclopedia of Sexuality. New York: Continuum. pages 663-671. Section 8D in http://kinseyinstitute.org/ccies/jp.php. Accessed 2007-12-28.
Gekiga is a style of drawing is emotionally dark, often starkly realistic, sometimes very violent, and focuses on the day-in, day-out grim realities of life, often drawn in gritty and unpretty fashions.Gravett, Paul. Gekiga: The Flipside of Manga. Retrieved on 2008-03-04. Gekiga such as Sampei Shirato\'s 1959-1962 Chronicles of a Ninja\'s Military Accomplishments (Ninja Bugeichō) arose in the late 1950s and 1960s partly from left-wing student and working class political activismSchodt, 1986, op. cit., pp. 68-73.Gravett, 2004, op. cit., pp. 38-42.Isao, Shimizu (2001), "Red Comic Books: The Origins of Modern Japanese Manga", in Lent, John A., Illustrating Asia: Comics, Humor Magazines, and Picture Books, Honolulu, HI: University of Hawaii Press, ISBN 978-0824824716 and partly from the aesthetic dissatisfaction of young manga artists like Yoshihiro Tatsumi with existing manga.Isao, 2001, op. cit., pp. 147-149.Nunez, Irma. "Alternative Comics Heroes: Tracing the Genealogy of Gekiga", The Japan Times, 2006-09-24. Retrieved on 2007-12-19.
In Japan, manga constitutes a 406.7 billion yen (3.707 billion USD) publication industry for 2007.2007年のオタク市場規模は1866億円―メディアクリエイトが白書 ((Japanese)). Inside for Business (2007-12-18). Retrieved on 2007-12-18. On average many volumes of manga are printed annually.[clarify] The manga industry expanded worldwide.[clarify] Distribution companies license and reprint manga into their native languages.
When a series has been running for a while, the stories are usually collected together and printed in dedicated book-sized volumes, called tankōbon. These are the equivalent of U.S. trade paperbacks or graphic novels. These volumes use higher-quality paper, and are useful to those who want to "catch up" with a series so they can follow it in the magazines or if they find the cost of the weeklies or monthlies to be prohibitive. Recently, "deluxe" versions have also been printed as readers have got older and the need for something special grew. Old manga have also been reprinted using somewhat lesser quality paper and sold for 100 yen (about $1 U.S. dollar) each to compete with the used book market.
Manga are primarily classified by the age and gender of the target audience. In particular, books and magazines sold to boys (shōnen) and girls (shōjo) have distinctive cover art and are placed on different shelves in most bookstores. Due to cross-readership, consumer response is not limited by demographics. For example, male readers subscribing to a series intended for girls and so on.
Japan also has manga cafés, or manga kissa (kissa is an abbreviation of kissaten). At a manga kissa, people drink coffee and read manga, and sometimes stay there overnight.
There has been an increase in the amount of publications of original webmanga. It is internationally drawn by enthusiasts of all levels of experience, and is intended for online viewing. It can be ordered in graphic novel form if available in print.
The Kyoto International Manga Museum maintains a very large website listing manga published in Japanese.Kyoto Manga Museum.
Manga magazines usually have many series running concurrently with approximately 20–40 pages allocated to each series per issue. Other magazines such as the anime fandom magazine Newtype features single chapters within their monthly periodicals. These manga magazines, or "anthology magazines", as they are also known (colloquially "phone books"), are usually printed on low-quality newsprint and can be anywhere from 200 to more than 850 pages long. Manga magazines also contain one-shot comics and various four-panel yonkoma (equivalent to comic strips). Manga series can run for many years if they are successful. Manga artists sometimes start out with a few "one-shot" manga projects just to try to get their name out. If these are successful and receive good reviews, they are continued.
Dōjinshi are produced by small amateur publishers outside of the mainstream commercial market in a similar fashion to small-press independently published comic books in the United States. Comiket, the largest comic book convention in the world with over 510,000 gathering in 3 days, is devoted to dōjinshi. While they are many times original stories, many are parodies of or include fictional characters from popular manga and anime series. Some dōjinshi continue with a series\' story or write an entirely new one using its characters, much like fan fiction. In 2007, dōjinshi sold for 27.73 billion yen (245 million USD).
The influence of manga on international cartooning has grown considerably in the last two decades.Pink, Daniel H. 2007. "Japan, Ink: Inside the Manga Industrial Complex." Wired Magazine, Issue 15.11, October 22. "Japanese comics have gripped the global imagination," first page. Accessed 2007-12-19. Wong, Wendy. (No Date.) "The Presence of Manga in Europe and North America." Accessed 2007-12-19. Influence refers to effects on comics markets outside of Japan and to aesthetic effects on comics artists internationally.
The reading direction in a traditional manga.
Traditionally, manga are written from top to bottom and right to left, as this is the traditional reading pattern of the Japanese written language. Some publishers of translated manga keep this format, but other publishers flip the pages horizontally, changing the reading direction to left to right, so as not to confuse foreign audiences or traditional comics consumers. This practice is known as "flipping". For the most part, the criticisms suggest that flipping goes against the original intentions of the creator (for example, if a person wears a shirt that reads "MAY" on it, and gets flipped, then the word is altered to "YAM"). Flipping may also cause oddities with familiar asymmetrical objects or layouts, such as a car being depicted with gas pedal on the left and the brake on the right.
Manga were introduced only gradually into U.S. markets, first in association with anime and then independently. Some U.S. fans were aware of manga in the 1970s and early 1980s.In 1987, "...Japanese comics were more legendary than accessible to American readers", Patten, 2004, op. cit., p. 259. However, anime was initially more accessible than manga to U.S. fans,For video-centered fan culture, see Susan J. Napier 2000 "Anime: From Akira to Princess Mononoke." NY:Palgrave. Appendix, pp. 239-256 (ISBN 0-312-23863-0) and Jonathan Clements & Helen McCarthy 2006 "The Anime Encyclopedia: A Guide to Japanese Animation Since 1917, Revised and Expanded Edition." Berkeley, CA: Stone Bridge Press, pp. 475-476 (ISBN 1-933330-10-4). many of whom were college-age young people who found it easier to obtain, subtitle and exhibit video tapes of anime than translate, reproduce, and distribute tankōbon-style manga books.Schodt, 1996, op. cit., chapter 7, pp. 305-340.Leonard, Sean. 2003. "Progress Against the Law: Fan Distribution, Copyright, and the Explosive Growth of Japanese Animation." Accessed 2007-12-19. One of the first manga translated into English and marketed in the U.S. was Keiji Nakazawa\'s Barefoot Gen, an autobiographical story of the atomic bombing of Hiroshima issued by Leonard Rifas and Educomics (1980-1983).Schodt, 1996, op. cit., pp. 309.Rifas, Leonard. 2004. "Globalizing Comic Books from Below: How Manga Came to America." International Journal of Comic Art, 6(2):138-171. More manga were translated between the mid-1980s and 1990s, including Golgo 13 in 1986, Lone Wolf and Cub from First Comics in 1987, and Kamui, Area 88, and Mai the Psychic Girl, also in 1987 and all from Viz Media-Eclipse Comics.Patten, 2004, op. cit., pp. 37, 259-260.Thompson, Jason. 2007. "Manga: The Complete Guide." NY: Ballantine Books. p. xv. Others soon followed, including Akira from Marvel Comics-Epic Comics and Appleseed from Eclipse Comics in 1988, and later Iczer-1 (Antarctic Press, 1994)Iczer: http://www.animanga.com/Iczer/golden-warrior.html Accessed 2007-12-19. and Ippongi Bang\'s F-111 Bandit (Antarctic Press, 1995). Bang, Ippongi. 1995. "F-III Bandit." San Antonio, TX:Antarctic Press.
In the 1980s to the mid-1990s, Japanese animation, like Akira, Dragon Ball, Stand Alone Complex, Neon Genesis Evangelion, and Pokémon, dominated the fan experience and the market compared to manga.Patten, 2004, op. cit., pp. 52-73.Farago, Andrew (2007-09-30). Interview: Jason Thompson. The Comics Journal. Retrieved on 2008-03-04. Matters changed when translator-entrepreneur Toren Smith founded Studio Proteus in 1986. Smith and Studio Proteus acted as an agent and translator of many Japanese manga, including Masamune Shirow\'s Appleseed and Kōsuke Fujishima\'s Oh My Goddess!, for Dark Horse and Eros Comix, eliminating the need for these publishers to seek their own contacts in Japan.Schodt, 1996, op. cit., pp. 318-321.Gilman, Michael. (No Date.) "Interview: Toren Smith." (Dark Horse Comics) Accessed 2007-12-19. Simultaneously, the Japanese publisher Shogakukan opened a U.S. market initiative with their U.S. subsidiary Viz, enabling Viz to draw directly on Shogakukan\'s catalogue and translation skills.http://www.tcj.com/index.php?option=com_content&task=view&id=697&Itemid=70 Accessed 2007-12-19.
The U.S. manga market took an upturn with mid-1990s anime and manga versions of Masamune Shirow\'s Ghost in the Shell, translated by Frederik L. Schodt and Toren Smith and becoming very popular among fans.Of 2918 respondents, 2008 ranked the anime as either Masterpiece, Excellent, or Very Good (Anime News Network). Of 178 respondents, 142 ranked the manga as either Masterpiece, Excellent, or Very Good (Anime News Network). See also Mays, Jonathan. February 21, 2003. Review: Ghost in the Shell. Accessed 2007-12-16. Another success of the mid-1990s was Sailor Moon.Patten, 2004, op. cit., pp. 50, 110, 124, 128, 135.Arnold, Adam. 2000. "Full Circle: The Unofficial History of MixxZine." Accessed 2007-12-19. By 1995–1998, the Sailor Moon manga had been exported to over 23 countries, including China, Brazil, Mexico, Australia, most of Europe and North America.Schodt, 1996, op. cit., p. 95. In 1998, Mixx Entertainment-TokyoPop issued U.S. manga book versions of Sailor Moon and CLAMP\'s Magic Knight Rayearth.For the date and identification of the publisher as Mixx, see library records. Accessed 2007-12-19. In 1996, Mixx Entertainment founded TokyoPop to publish manga in trade paperbacks and, like Viz, began aggressive marketing of manga to both young male and young female demographics."Tangerine Dreams: Guide to Shoujo Manga and Anime" April 14, 2005. Accessed 2007-12-19.
In the following years, manga became increasingly popular, and new publishers entered the field while the established publishers greatly expanded their catalogues. Schodt, 1996, op. cit., pp. 308-319. As of December 2007, at least 15 U.S. manga publishers have released 1300 to 1400 titles.The 1300-1400 number is an actual count from two different sources on the web. One is the web manga vendor Anime Castle, which, by actual count, lists 1315 different manga graphic novel titles (a title may have multiple volumes, like the 28 volumes of Lone Wolf and Cub). animecastle.com) This list contains some Korean manga and some OEL manga. The second source is Anime News Network, which lists manga publishers plus titles they have published. The total for U.S. manga publishers comes to 1290 by actual count, including some Korean and OEL manga. (Anime News Network) Anime Castle lists another 91 adult graphic novel manga titles. (animecastle.com) Accessed 16-12-2007 and 17-12-2007. Simultaneously, mainstream U.S. media began to discuss manga, with articles in the New York Times,Glazer, Sarah (2005-09-18). Manga for Girls. The New York Times. Retrieved on 2008-03-04. Time magazine,Masters, Coco. 2006. "America is Drawn to Manga." Time Magazine, Thursday, Aug. 10. the Wall Street Journal,Bosker, Bianca. 2007. "Manga Mania." Wall Street Journal, Aug. 31. online.wsj.com Accessed 2007-12-19. and Wired magazine. As of 2007, manga is a major component of the U.S. comics market.[citation needed]
The influence of manga on European cartooning is somewhat different than U.S. experience. Manga was opened to the European market during the 1970s when Italy and France broadcasted anime.Fishbein, Jennifer. 2007. "Europe\'s Manga Mania." Europe\'s Manga Mania. Accessed 2007-12-29. French art has borrowed from Japan since the 19th century (Japonisme),Berger, Klaus. 1992. Japonisme in Western Painting from Whistler to Matisse. Cambridge: Cambridge University Press. ISBN 0521373212 and has its own highly developed tradition of bande dessinée cartooning.Bande Dessinee: http://www.bande-dessinee.org/ Accessed 2007-12-19 In France, imported manga has easily been assimilated into high art traditions. For example, Volumes 6 and 7 of Yu Aida\'s Gunslinger Girl center on a cyborg girl, a former ballet dancer named Petruchka. The Asuka edition of volume 7 contains an essay about the ballet Petruchka by Russian composer Igor Stravinsky and first performed in Paris in 1911.Massé, Rodolphe. 2006. "La musique dans Gunslinger Girl." In Gunslinger Girl, volume 7, pp. 178-179. Paris: Asuka Éditions. However, Francophone readership of manga is not limited to an artistic elite. Instead, beginning in the mid-1990s,"Les editeurs des mangas." http://home.comcast.net/~mahousu/editeurs.html Accessed 2007-12-19. manga has proven very popular to a wide readership, accounting for about one-third of comics sales in France since 2004."Manga-mania-in-france" Accessed 2007-12-19.Riciputi, Marco (2007-10-25). Komikazen: European comics go independent. Retrieved on 2008-03-04. According to the Japan External Trade Organization, sales of manga reached $212.6 million within France and Germany alone in 2006. European publishers marketing manga translated into French include Asuka,Asuka French manga translations: http://www.asuka.fr/ Accessed 2007-12-19. Casterman,Casterman French manga translation: http://bd.casterman.com/ Accessed 2007-12-19. Kana,Kana (French manga translations) is an imprint of Dargaud-Lombard. http://www.mangakana.com/main.cfm Accessed 2007-12-19.Kana French manga translations: http://www.mangakana.com/Univers.Series.cfm?Main=1 Accessed 2007-12-19 and Pika,Pika French manga translations: http://www.pika.fr/ Accessed 2007-12-19. among others.French manga translators: http://www.protoculture.ca/Catalog/mangaf.htm Accessed 2007-12-19 European publishers also translate manga into German,Carlsen German manga translations: http://www.carlsen.de/web/manga/index Accessed 2007-12-19.Egmont German manga translations: http://www.manganet.de/ Accessed 2007-12-19. Italian,Italian manga translations: Planet Manga, an imprint of Panini; http://www.paninicomics.it/Titolo.jsp Accessed 2007-12-19.Star Italian manga translations: http://www.starcomics.com/uscite.php?tipo=manga Accessed 2007-12-19. Spanish,Ponent Mon Spanish manga translations: http://www.ponentmon.com/new_pages/english/princ.html Accessed 2007-12-19. and Dutch,Wolf, T. 2006 (March 8). "Anime and Manga players in the Dutch market." Anime and Manga players in the Dutch market Accessed 2007-12-19. and other languages.For example, Danish: http://www.mangismo.com/dk/default.asp?page=serier Accessed 2007-12-19. Manga publishers based in the United Kingdom include Orionbooks/GollanczOrionbooks, UK manga marketer: orionbooks.com Accessed 2007-12-19. and Titan Books.Auden, Sandy (2007-03-28). New Manga range from Titan Books launching in April. The UK SF Book News Network. Retrieved on 2008-03-04. U.S. manga publishers have a strong marketing presence in the UK, e.g., the Tanoshimi line from Random House.Tanoshimi UK: http://www.randomhouse.co.uk/tanoshimi/catalogue.htm Accessed 2007-12-19.
A number of U.S. artists have drawn comics and cartoons influenced by manga. An early example was Vernon Grant, who drew manga-influenced comics while living in Japan in the late 1960s-early 1970s.Stewart, Bhob. "Screaming Metal," The Comics Journal, no. 94, October, 1984. Others include Frank Miller\'s mid-1980s Ronin,Ronin by Miller: http://www.grovel.org.uk/ronin/ Accessed 2007-12-19. Adam Warren and Toren Smith\'s 1988 The Dirty Pair,Dirty Pair. Anime News Network. Retrieved on 2008-03-04. Ben Dunn\'s 1993 Ninja High School,Dunn: Ben Dunn\'s Fan-Tastic Website Accessed 2007-12-19.http://www.atomicavenue.com/atomic/TitleDetail.aspx?TitleID=177 Accessed 2007-12-19. Stan Sakai\'s 1984 Usagi Yojimbo,Usagi Yojimbo: http://www.usagiyojimbo.com/ Accessed 2007-12-19. and Manga Shi 2000 from Crusade Comics (1997). Mishkin, Orfalas, and Asencio 1997 "Manga Shi 2000." Rego Park, NY: Crusade Comics. The artists are not further identified.MangaShi: http://www.crusadefinearts.com/news/20051130definitiveshi.php. The artwork is attributed to William Tucci. Accessed 2007-12-19.
By the 21st Century, several U.S. manga publishers began to produce work by U.S. artists under the broad marketing label of manga.Tai, Elizabeth. September 23, 2007. "Manga outside Japan." thestar.com Accessed 2007-12-19. In 2002, I.C. Entertainment, formerly Studio Ironcat and now out of business, launched a series of manga by U.S. artists called Amerimanga.I.C. Entertainment (formerly Ironcat) to launch anthology of Manga by American artists. Anime News Network (2002-11-11). Retrieved on 2008-03-04. Seven Seas Entertainment followed suit with World Manga.Anime News Network. May 10, 2006. "Correction: World Manga". animenewsnetwork.com. Seven Seas claimed to have coined the term in 2004; Forbes, Jake. (No date). "What is World Manga?" http://www.gomanga.com/news/features_gomanga_002.php Accessed 2007-12-19. Simultaneously, TokyoPop introduced original English-language manga (OEL manga) later renamed Global Manga.Anime News Network. May 5, 2006. "Tokyopop To Move Away from OEL and World Manga Labels." animenewsnetwork. Accessed 2007-12-19.Gravett, Paul. 2006. "ORIGINAL MANGA: MANGA NOT \'MADE IN JAPAN\'.". Accessed 2007-12-19. TokyoPop is currently the largest U.S. publisher of original English language manga.ICv2. September 7, 2007. Interview with Tokyopop\'s Mike Kiley, http://www.icv2.com/articles/home/11249.html (part1), http://www.icv2.com/articles/home/11250.html (part2), http://www.icv2.com/articles/home/11251.html (part3). Accessed 2007-12-19.Manga, American-style. Tokyopop. Retrieved on 2008-03-04.Reid, Calvin (2006-03-28). Tokyopop Ink Manga Deal. HarperCollins. Retrieved on 2008-03-04.
Francophone artists have also developed their own versions of manga, like Frédéric Boilet\'s la nouvelle manga.Boilet: http://www.boilet.net/yukiko/yukiko.html Accessed 2007-12-19. Boilet has worked in France and in Japan, sometimes collaborating with Japanese artists.Boilet, Frédéric. 2001. "Yukiko\'s Spinach." Castalla-Alicante, Spain: Ponent Mon. ISBN 84-933-0934-6.Boilet, Frédéric and Kan Takahama. 2004. "Mariko Parade." Castalla-Alicante, Spain: Ponent Mon. ISBN 84-933409-1-X. A Francophone Canadian example is the Montréal, Québec based artists\' group MUSEBasement, which draws manga-style artwork.MUSEBasement: http://www.musebasement.com/about.php Accessed 2007-12-19.
The Japanese manga industry has a large number of awards, most sponsored by publishers with the winning prize usually including publication of the winning stories in magazines released by the sponsoring publisher. Examples of these awards include the Akatsuka Award for humorous manga, the Dengeki Comic Grand Prix for one-shot manga, the Kodansha Manga Award (multiple genre awards), the Seiun Award for best science fiction comic of the year, the Shogakukan Manga Award (multiple genres), the Tezuka Award for best new serial manga, and the Tezuka Osamu Cultural Prize (multiple genres). The Japanese Ministry of Foreign Affairs also awards the International Manga Award annually since May 2007.International award: Anime News Network and MOFA: First International MANGA Award Accessed 2007-12-19.
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